Asos dog has been created to portray some of my strongest areas which have been developed throughout my degree, it includes a buying & range plan, sketch ups of campaigns and a mock up of a website which shows how the concept would look if it was to join asos.
To begin I created mood boards looking at styles and competitors which link closely to asos dog, some of the examples include dogs in different branded clothing but also looking closely at brands such as ''River Island'' and ''Next'' which are strong contenders on the high street and their customers are also very similar. The same customer also shops on Asos so I felt it was important to look at these brands. The boards contain campaigns and products which show how the brands got their dog ranges across. Moving on from these boards I have then created my own campaigns to show how they may look alongside creating a mock up website, where the brand would be sold.
Below I have included all the different elements included within my final major project, it includes a VM and store plan, a social media and marketing strategy, a guide to the brand which was created based on House of Fraser which was genderless. It also shows examples of the buying and range plan and brand guidelines, this was a brand created based on a business plan which would be created to repair this brand which has been struggling.
All the examples provided above have been placed in order to show how these business's would be developed and who they would be likely to appeal too and where they would have come from in terms of inspiration, House of Fraser Genderless is a lot larger than Asos dog. Asos dog is part of a portfolio builder which gives further example on how I would create and develop brands. This area of my degree - retail and business design has been something I have loved and thoroughly advanced in throughout my degree.